Moving things along…

I’ve got to put the link up for the new USPS postal rates going into effect on May 11, 2009 — the nonprofit standard starts on page 12 of the pdf, and services are back toward 38.

Also, it’s really important to know about the internet service reductions upon us.

It’s hard to be a gangsta, of course, but it’s gettin’ harder to be a direct mail playa when the USPS is all hatin’.  Fer reals.  (flashback to Britney Spears on Saturday Night Live — she’s not frontin’, she just represents)

But let’s look at this from another angle — wouldn’t it behoove NPOs to have a regularly-scheduled address audits?   Isn’t a basic data audit one of the most ignored housekeeping tasks in a small shop?  If the original data file is a bit dusty, couldn’t it potentially be cheaper to NCOA than to pay for individual address corrections on an appeal or mailing at 50 cents a pop (manual rate)?  It is a cost burden to certify to be sure, but above all, shouldn’t we care enough about the donors to know where they live before we ask them to give (rhymes! – copyright, yo)?


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